Bernays' sponsoring committee for Damaged Goods

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• Propaganda whole source · open book

  He first used this now-venerable gimmick in early 1913, assembling a “committee” of physicians to approve the Broadway production of Eugene Brieux’s play Damaged Goods, which dealt forthrightly with the issue of venereal disease.

  chapter: Introduction

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• Curriculum, programming, and propaganda step 49

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