During the Great Alphabet War of 1976, Halsey, Stuart adopted its p...
Citations (1)
- The House of Morgan - An American Banking Dynasty and the whole source · open book
During the Great Alphabet War of 1976, Halsey, Stuart adopted its parent’s name, Bache, just to bootstrap up a few lines in tombstones. This was no joking matter. On May 13, 1964, Walston and Company had been demoted from a top bracket in a Comsat offering; the next day its managing director, Vernon Walston, shot himself, giving a macabre new aptness to the term describing the ad.
chapter: 31. Tombstones