In mid-1982, Morgan Stanley joined with Hambrecht and Quist to spon...
Citations (1)
- The House of Morgan - An American Banking Dynasty and the whole source · open book
In mid-1982, Morgan Stanley joined with Hambrecht and Quist to sponsor the first public offerings of People Express, the pioneering no-frills discount airline. Buying up used Lufthansa planes and ripping out their first-class sections, People founder Donald C. Burr wanted to create cheap air travel for the masses; his feisty, hustling airline was the anti-thesis of a classic Morgan client.
chapter: 33. Traders