Bernays orchestrates bacon breakfast campaign for Beechnut Packing Company
Citations (2)
- Propaganda whole source · open book
The new salesman will then suggest to physicians to say publicly that it is wholesome to eat bacon.
chapter: Introduction
- Propaganda whole source · open book
The new salesman will then suggest to physicians to say publicly that it is wholesome to eat bacon. He knows as a mathematical certainty, that large numbers of persons will follow the advice of their doctors, because he understands the psychological relation of dependence of men upon their physicians.
chapter: CHAPTER IV - THE PSYCHOLOGY OF PUBLIC RELATIONS