One advertising executive stated in 1856 that some journals are poor v...
Citations (1)
- Manufacturing Consent: The Political Economy of the Mass Media whole source · open book
One advertising executive stated in 1856 that some journals are poor vehicles because “their readers are not purchasers, and any money thrown upon them is so much thrown away.”46 The same force took a heavy toll of the post-World War II social-democratic press in Great Britain, with the Daily Herald, News Chronicle, and Sunday Citizen failing or absorbed into establishment systems between 1960 and 1967, despite a collective average daily readership of 9.3 million.
chapter: 1 A Propaganda Model