Bernays applies Freudian psychology to selling

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• Propaganda whole source · open book

  It is chiefly the psychologists of the school of Freud who have pointed out that many of man’s thoughts and actions are compensatory substitutes for desires which has been obliged to suppress.

  chapter: CHAPTER IV - THE PSYCHOLOGY OF PUBLIC RELATIONS

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• Sigmund Freud mentioned

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• Curriculum, programming, and propaganda step 73

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